Moderation Rules are more powerful than simple keyword filters. Instead of matching one word, a Rule can test multiple conditions together — allowing you to build highly targeted automations that avoid false positives.
| Feature | Keyword Filters | Rules |
|---|---|---|
| Number of conditions | One (the keyword) | Multiple (AND / OR logic) |
| Condition types | Word/phrase match only | Keyword, emoji count, comment length, account followers, username pattern |
| Complexity | Simple, fast to set up | More complex, handles edge cases |
| Best for | Obvious spam, quick wins | Nuanced filtering, lead qualification |
Go to Moderation → Rules tab
Click Moderation in the sidebar, then select the Rules tab.
Click "Add Rule"
A rule builder panel opens. Give your rule a descriptive name (e.g., "Spam bots — low follower + emoji flood").
Define your conditions
Add one or more conditions. Available condition types:
Set condition logic: AND / OR
If you add multiple conditions, choose AND (all conditions must be true) or OR (any one condition must be true). Example: Emoji count > 5 AND follower count < 100 will catch spam bots but not real fans who use lots of emojis.
Choose the action
Same options as keyword filters: Hide, Delete, Auto Reply, or Send DM.
Save and activate
Click Save Rule. The rule is active immediately. Rules are evaluated in the order they appear in the list — drag to reorder. Rules run after keyword filters.
💡 Tip: Start with broad rules and monitor for false positives. The Rules list shows a count of how many times each rule has fired — use this to spot over-triggering rules and refine conditions.