The Analytics tab is your Instagram performance hub. It shows how your content is performing over time across multiple dimensions — reach, engagement, follower growth, and per-post breakdowns. Here's what every metric means and how to act on it.
Click Analytics (📊) in the left sidebar. At the top you'll see a date range filter (default: last 30 days). Use this to switch between 7 days, 30 days, 90 days, or a custom range.
Engagement Rate
Formula: (Likes + Comments + Saves) ÷ Followers × 100
Benchmarks: Under 1% = low. 1–3% = average. 3–6% = good. Above 6% = excellent. Reels typically have higher reach but lower engagement rate than feed posts.
Reach
Unique accounts who saw your post
Different from impressions (which counts multiple views by the same account). Reach tells you how far your content actually spread to unique people.
Impressions
Total times your post was displayed
If reach is 1,000 but impressions are 1,500, it means 500 people saw your post more than once. High impressions ÷ reach ratio = strong content people revisit.
Saves
Bookmarks by users
Saves are the most powerful engagement signal on Instagram. The algorithm prioritises posts with high save rates because it indicates valuable content people want to return to.
Follower Growth
New follows minus unfollows
Shown as a line chart over time. Spikes correlate with your most viral posts. Drops may indicate controversial content or posting lulls.
Week-over-Week Change
% change vs the previous period
Compares your selected date range to the equivalent period before it. Green = improving, red = declining. Useful for spotting trends quickly.
Below the charts, you'll see a ranked list of your top posts by the metric you select (default: reach). Clicking any post opens its individual performance breakdown showing all metrics for that specific post.
💡 Tip: Use the 90-day view to identify your best-performing month, then look at what you posted differently that month. Replicate those patterns going forward.